Logos and Branding
Wretched Hare
Project Brief:
Choose a specific subculture of people and design a clothing brand that specifically appeals to them.
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My Design:
The subculture I chose for my project was emo, which is a music based subculture that rose to popularity during the early — mid 2000s. My design was inspired by several different emo brands such as Skelanimals and Emily the Strange, and I wanted to capture the same creepy-cute vibe that these brands encapsulate.
Elevate
Project Brief
Design a logo for the end of year Diploma of Graphic Design Showcase.
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My Design
For the showcase I chose to base my design off of the word “elevate”, alluding to our progression as designers since the start of the course as well as representing the future rising upwards.
Shiba Ramen Co.
Project Brief
Create the branding and design an app for a new up-and-coming restaurant.
My Design
For my design I aimed to create something that could appeal to people of all walks of life. Being a ramen restaurant, I leaned heavily into Japanese culture when drawing inspiration, using Japan’s national colours and featuring their national dog within the logo.
Trend Portal
Project Brief
Create a website for a new small business that sells retro and vintage fashion.
My Design
With my design I wanted to encapsulate the bold, fun energy that many y2k era designs had whilst still keeping it appealing to modern audiences. One specific design quirk I wanted to include was the swoosh, which was a common design element in the 90’s — 00’s and serves to further tie the brand to the time period.
